My name is Ivelin Metodiev
I am a freelance photographer based in the UK. My commercial work is primarily in the Fashion and Editorial fields, while my personal projects are often of documentary nature. My photography could best be described as conceptual, provocative and eye catching. I enjoy the creative process of building an image and working closely with people. I always try to create aesthetically pleasing images that convey concept through the use of subtle details and succinct narrative.
For the past few years I have been working towards defining my own style, a crucial and equally frustrating process for every young artist. I see personal work as the catalyst for creative innovation subsequently applicable to commercial projects. Recently I've been increasingly interested in cinema and video production, and I've been implementing moving image in my latest projects. I believe great photography and great cinematography are getting increasingly closer and it is a very exciting trend.